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GUIDE TO GEMSTONES

GUIDE TO GEMSTONES

 

Gemstones have played various roles in the myths and legends of human cultures throughout history. Some tell a story or are believed to have special powers, but all of them share a common beauty. Each gemstone is unique with a special colour, birthplace and story. Gemstones come in every colour of the rainbow and are gathered from all corners of the world, with each coloured gemstone possessing a unique creation of beautiful colour. Some gemstones have been treasured since before history began and others were only discovered recently. Join us as we explore the world of colour gemstone jewellery.

JANUARY BIRTHSTONE

This gem is available in a rainbow of colours, from the deep red Bohemian Garnet to the vibrant greens of the Russian Demantoid and African Tsavorite. We also see it appearing in the oranges and browns of Spessartite and Hessonite from Namibia and Sri Lanka and the subtle pinks and purples of Rhododendron.

Legend says Garnets light up the night and protect their owners from nightmares. Garnets have long been carried by travelers to protect against accidents far from home. Garnet is the birthstone for January but with its stunning variety of colours and its mystical powers it has been given as a gift for all occasions for centuries.

FEBRUARY BIRTHSTONE

The ancient Greeks and Romans believed Amethyst would ward off the intoxicating powers of Bacchus, and keep the wearer clear headed and quick-witted. For centuries, Amethyst has been associated with many myths and legends as well as religions in numerous cultures.

Not only is it the beautiful colour that makes this gem so popular but it is also widely available in difference shapes and sizes which makes it more affordable. Amethyst complements both warm and cool colours so it looks fabulous set in both yellow and white metals. This unique ability means it enhances almost every colour in your wardrobe.

MARCH BIRTHSTONE

The name Aquamarine speaks for itself, meaning seawater. Aquamarine immediately brings to mind its stunning pastel sky blue or the bright colour of the sea.

For centuries, this timeless gemstone has been a symbol of youth, hope, health and fidelity. Since this gemstone is the colour of water and the sky, it is said to embody eternal life. It was long thought that Aquamarine has a soothing influence on married couples, making it a good anniversary gift.

Aquamarines are found in a range of blues; from a pale pastel to a greenish-blue to a deep colour. Darker shades of blue are increasingly rare and in turn, make the value increase. Aquamarine is frequently a pastel gemstone but the colour can be more intense in larger gemstones, smaller aquamarines tend to be less vivid.

APRIL BIRTHSTONE

Since ancient times, diamonds have been admired objects of desire. Formed one hundred miles beneath the Earth’s surface over a billion years ago, diamonds are the hardest gem of all. Diamonds have a long history of folklore; some of which say diamonds were created when bolts of lightning struck rocks, and others said the gem possessed healing powers. For centuries, diamonds have been adorned by women and men and regarded as the ultimate gift and a symbol of eternal love.

Today, diamonds are still admired all around the world. Until the middle of the twentieth century, there was no standard by which diamonds could be evaluated. GIA created the first, and now globally accepted standard for describing diamonds: Colour, Clarity, Cut, and Carat Weight. Today, the 4C’s of Diamond Quality are the universal method for assessing the quality of any diamond, anywhere in the world.

Finding the perfect diamond is not something to take lightly. Visit our Diamond Education section for tips and information on how to find the diamond that is right for you.

MAY BIRTHSTONE

Green is the colour of Spring and has long symbolized love and rebirth. As the gem of Venus, it was also considered to aid in fertility.

Cleopatra, Egypt’s tempestuous female monarch was as famous for wearing Emeralds in her time as Liz Taylor is for wearing diamonds in our time. Ancient Egyptian mummies were often buried with an Emerald carved with the symbol of verdure– flourishing greenness–on their necks to symbolize eternal youth.

The deeper and more vivid the colour of green, the more valuable the gemstone. The most valuable and beautiful Emeralds exhibit an intense bluish hue in addition to their basic bold green colour. Emeralds, among the rarest of gems, are almost always found with birthmarks, known as inclusions. Some inclusions are expected and do not detract from the value of the stone as much as with other gemstones.

JUNE BIRTHSTONE

If you love magic, especially the magic of science, you’ll love Alexandrite, the colour-change gem. Outside in daylight, it is a cool bluish mossy green. Inside in lamplight, it is a red gem with a warm raspberry tone. You can watch it flick back and forth by switching from fluorescent to incandescent light. The value of the gemstone increases as the colour change becomes more distinct.

It is truly spellbinding to see the spectacular changing colours in this wonderful gemstone; you just might feel some of the mysterious magic and lore ascribed to it. It’s said to strengthen intuition, aid in creativity and inspire the imagination.
Originally discovered in Russia’s Ural Mountains in the 1830s, it’s now found in Sri Lanka, East Africa, and Brazil, but this gem is exceptionally rare and valuable.

 

JUNE BIRTHSTONE

In all of human history, mankind has admired, even worshipped, pearls. Persian mythology called them “the tears of the gods.” Ancient Chinese legend claims the moon holds the power to create pearls, instilling them with its celestial glow and mystery.

Pearls are unique because they are the only gemstone formed within a living creature. Since natural pearls are rare and difficult to recover from the ocean’s depths, man invented the technique of culturing salt and freshwater pearls from mollusks carefully seeded with irritants similar to those produced by nature.

Cultured pearls come in many beautiful colours, from pale cream and white to rose, lilac, green, gold, gray, and black. There are four main types of cultured pearls: Akoya, South Sea, Tahitian, and Freshwater each having unique qualities that separates them for the other.

Today pearls are both classic and contemporary; a strand of white pearls can be timeless but a bracelet of chocolate pearls is more modern. One thing to keep in mind with pearls, no matter the colour or size, they can be worn every day or they can compliment the most formal attire.

JULY BIRTHSTONE

The Ruby represents love, passion, courage and emotion. For centuries this gem has been considered the king of all gems. It was believed that wearing a fine red Ruby bestowed good fortune on its owner. Rubies have been the prized possession of emperors and kings throughout the ages. To this day the Ruby is the most valued gemstone.

The colour of a Ruby is the most important feature of the gemstone. Rubies are available in a range of red hues from purplish and bluish red to orange-red. The brightest and most valuable colour of Ruby is often “a Burmese Ruby” – an indication that it is a rich, passionate, hot, full red colour with a slight blue hue. This colour is often referred to as “pigeon blood” red, a Ruby colour only associated with the Mogok Valley mines in Myanmar. The colour Pigeon

AUGUST BIRTHSTONE

Peridot is one of the few gemstones that exists in only one colour; a distinctive signature lime green. In ancient times it was believed that Peridot was a gift of Mother Nature to celebrate the annual creation of a new world. When presented as a gift, Peridot is said to bring the wearer magical powers and healing properties to protect against nightmares. It is also said to instill power, and influence through the wearing of the gemstone.

Today, most Peridot comes from Arizona but it is also found in China, Myanmar, and Pakistan. Peridot is available in several colours ranging from yellowish green to brown, but the bright lime greens and olive greens are the most desired. If you prefer citrus tones or earth tones, you’ll find that Peridot belongs in your Jewelry collection.

Peridot gemstones smaller than three carats are very common but gemstones over five carats are rare and therefore have a higher value. Peridot in 10 to 15

Black never goes out of style, which is why you can never go wrong with black Onyx. Its appealing rich black colour can be both classic and contemporary.

SEPTEMBER BIRTHSTONE

When hearing the word Sapphire many people immediately envision a stunning violet-blue gemstone because the word “Sapphire” is Greek for blue. For centuries, the Sapphire has been referred to as the ultimate blue gemstone. Since Ancient times the Blue Sapphire represented a promise of honesty, loyalty, purity and trust. To keep with this tradition Sapphires are one of the most popular engagement gemstones today.

Sapphire is found in many parts of the world, but the most prized Sapphires are from Myanmar (Burma), Kashmir and Sri Lanka. Sapphires with highly saturated violet-blue colour and “velvety” or “sleepy” transparency are more rare. The purer the blue of the Sapphire, the greater the price. However, many people find that the darker hues of Sapphire can be just as appealing.

Sapphires are not only blue, they come in almost every colour of the rainbow: pink, yellow, orange, peach, and violet colours. The most sought-after colour fancy Sapphire is the rare and beautiful Padparadscha: a pink-orange corundum with a distinctive salmon colour reminiscent of a tropical sunset. These ultra-rare, ultra-expensive stones are among the most coveted gems in the world.

OCTOBER BIRTHSTONE

In ancient times, the Opal was known as the Queen of Gems because it encompassed the colours of all other gems. Each Opal is truly one-of-a-kind; as unique as our fingerprints. Some prefer the calming flashes of blues and greens; others love the bright reds and yellows. With its rainbow of colours, as you turn and move the Opal the colour plays and shifts, giving you a gem that can be worn with a plethora of ensembles.

Australia’s Lightning Ridge is known for its rare and stunning black Opals. The ideal Opal is one that displays broad patterns covering the surface, with all the colours of the rainbow, including red. Since Opals are the most individual gemstone with its range of colours be sure to choose one that showcases your colour preference and pattern.

NOVEMBER BIRTHSTONE

In shades of yellow, brown, honey, green, blue, red, pink and sometimes no colour at all, Topaz has a mass appeal. Topaz is often found in an amber gold, yellow, or a blushing pink orange but a pale pink or a sherry red Topaz is very exceptional. The most prized colour of Topaz is called Imperial Topaz and features a magnificent orange with pink undertones. Blue, once the most rare colour of Topaz, is the most common today due to man’s ability to enhance its colour; Topaz with a naturally blue colour is very rare.

The ancient Egyptians and Romans associated this golden gem with the sun god giving it the power to protect and heal. Legend says that topaz dispels enchantment. With its worldwide mass appeal throughout the centuries, once you find that perfect Topaz you’ll soon be under its spell.

DECEMBER BIRTHSTONE

Turquoise is among the oldest known gemstones and its popularity has spanned the globe for centuries. It graced the necks of Egyptian Pharaohs and adorned the ceremonial dress of early Native Americans. This beautiful robin’s egg blue gemstone has been attributed with healing powers, promoting the wearer’s status and wealth, protecting from evil and bringing good luck.

Turquoise is an opaque, light to dark blue or blue-green gem with its finest colour being an intense blue. Turquoise may contain narrow veins of other materials either isolated or as a network. They are usually black, brown, or yellowish-brown in colour. Known as the matrix, these veins of colour are sometimes in the form of an intricate pattern, called a spider web.

The spectrum of beautiful colours, its rarity and affordability are why it is becoming more popular today. Some gem collectors seek out Zircon from different locations capturing gems in every colour of the rainbow – colourless, green, blue, yellow, brown, orange, dark red, and all the colours in between.

DECEMBER BIRTHSTONE

Most people think of a bright sky blue when they hear Zircon, but it is also available in beautiful earth tones of green, dark red, yellow, brown, and orange. Today, the most popular colours of Zircon are the vivid blue and bright Caribbean Sea colours.

In the Middle Ages, Zircon was said to aid in resting, bring prosperity and promote honor and wisdom in its owner.

The spectrum of beautiful colours, its rarity and affordability are why it is becoming more popular today. Some gem collectors seek out Zircon from different locations capturing gems in every colour of the rainbow – colourless, green, blue, yellow, brown, orange, dark red, and all the colours in between.

DECEMBER BIRTHSTONE

Tanzanite is a one-of-a-kind gemstone unlike any other and can only be found in one place on Earth: the foothills of Mount Kilimanjaro. This gem possesses an exotic velvety blue with a rich overtone of purple, a colour unlike any other.

One of today’s most popular blue gemstones, Tanzanite comes in a variety of shapes, sizes and striking assortments of blue tones. Rarely pure blue, Tanzanite almost always displays its signature overtones of purple. In smaller sizes, Tanzanite usually contains lighter tones and the lavender colour is more common. While in larger sizes, Tanzanite typically displays a deeper, richer and beautiful blue.

Paraiba Tourmaline gemstones have become one of the most precious and valuable gems in the world, even though it was only discovered in the 1980′s. Its rare shades of electric blues and greens are reminiscent of the blue ocean shores of Paraiba, where this gem is mined. These unique, vivid blue and green colours are not found in any other gemstone in the world.

Rubellite Tourmaline, also known as Red Tourmaline, is a combination of vibrant pink and ruby red colour. Intense colours that vary in hue from pale to shocking pink to a bold ruby-red, sometimes with a violet tint. While some in the gem world consider “Rubellite” to be merely a trade name for all deep pink/red Tourmalines, the International Coloured Gemstone Association (ICGA) defines the criterion for Rubellites by the way they behave in daylight and artificial light. A true Rubellite shines just as intensely in artificial light as it does in daylight.

Its vibrant colour reflects passion, energy, and life and it is believed that Rubellite helps bring emotional balance and calm. Whether you prefer subtle pale pinks or hot, vivid shades of magenta, this gem is sure to start a spark.

Centuries ago, Sanskrit writings referred to Spinel as the daughter of ruby. The bright red colour of Spinel is so closely related to the Ruby the two of them are often confused with one another. Spinels are actually more rare than ruby but, unlike ruby, they sometimes can be found in very large sizes.

In addition to beautiful rich reds, Spinel can be found in shades of orange and beautiful pastel pink, as well as purple. Of particular interest is a vivid, hot pink with a tinge of orange that is mined in Burma, which is one of the most spectacular gemstone colours and unlike any other gem. Spinel also comes in beautiful blues, but these are extremely rare.

Believed to protect the owner from harm, to reconcile differences, and to soothe away sadness. However, its true appeal is the range of rich, brilliant colours and affordability.

Today when we think of Onyx we often preface the word with black to distinguish it from other varieties of Onyx. This gem comes in white, reddish brown, brown and banded. A variety of Onyx that is reddish brown with white and lighter reddish bands is known as sardonyx.

Black never goes out of style, which is why you can never go wrong with black Onyx. Its appealing rich black colour can be both classic and contemporary.

With its dazzling brilliance and soft colours of clear pink, peach, and hot fuchsia it’s no wonder it is known as the stone of divine love. The delicate pink gem promotes love and prosperity.

With shades of pink dominating the fashion industry, Morganite is a favorite for women of all ages. Coming in pinks from subtle lavenders to bright fuchsias and even pastel pink apricot blends, Morganite exudes charm and tenderness. Its mass appeal is due to its versatile pink colours that compliment all skin tones and can be set in white or yellow gold.

Ancient Romans believed that this shimmering rock was formed from frozen moonlight, giving it the name Moonstone.

In colours ranging from colourless to gray, brown, yellow, green, or pink and clarity that goes from transparent to translucent. The best Moonstone has a blue sheen, perfect clarity, and a colourless body colour. Found in India and Madagascar, rainbow Moonstone has a variety of colours, from pink to yellow, to peach, purple, and blue.

Fine Moonstone is quite rare and becoming rarer. We’ve searched to the ends of the earth to find some of the world’s most stunning Moonstone.

Known to man as early as 400B.C., Lapis Lazuli has been a long time treasured gemstone. Used to create the beautiful ocean blues as well as the vibrant sky blues in pantings during the Renaissance, Lapis Lazuli is a coloured gemstone that has been revered for centuries.

Its name means “blue stone” and it couldn’t be more accurate. Lapis Lazuli is a dark blue microcrystalline rock that often sparkles with golden pyrite inclusions. This stunning gem is reminiscent of the stars in the midnight sky. Lapis Lazuli was also thought to be a strong medicine. The Romans believed this gem to be a powerful aphrodisiac. In the Middle Ages, it was thought to keep the limbs healthy and free the soul from error, envy and fear.

Jade has been treasured in China as the royal gemstone since at least 2950 BC. Thought to preserve the body after death, Jade can be found in emperors’ tombs from thousands of years ago. To this day, many people believe that jade will protect them from harm.

Jade is known for its vivid green and shimmery, smooth shapes but it also comes in lavender, pink, yellow, and white. The most common shape is the flat, donut-shaped disc called a pi, which is commonly worn as a necklace.

Fancy colour diamonds are true miracles of nature. The geological conditions needed to create these colours are rare, making them scarce and highly prized. They come in pale pinks and blues, bright yellows, oranges, greens, reds, and brown colours like cognac and champagne.

Fancy-colour diamonds are evaluated by their colour intensity, unlike colourless diamonds that are graded on their fire and brilliance. Shades that are deep and distinct in colour are rated higher than light or pale shades. GIA describes colour in terms of hue, tone and saturation. Hue refers to the diamond’s colour, tone refers to the colour’s lightness or darkness, and saturation refers the colour’s depth. Using highly controlled viewing conditions and colour comparisons, a fancy colour grader selects one of 27 hues, then describes tone and saturation with terms such as “Fancy Light,” “Fancy Intense,” and “Fancy Vivid.” This colour system was developed by GIA and is used worldwide.

Today, yellow diamonds are thought of as “traditional” and are among the most abundant of all “fancy coloured” diamonds. Red, green, purple, and orange diamonds are generally the rarest, followed by blue and pink.

CITRINE

This bright shining gem has said to be a gift from the sun. The name Citrine, which is French for “lemon”, fits well with its colour range of juicy lemon yellow to a bright orangey brown. Most people choose a Citrine based on their personal preference, but some of the most sought-after Citrine gemstones have a clear, radiant yellowish to brownish red colour.

In ancient times, Citrine was carried as a protection against snake venom and evil thoughts. Today, Citrine is known as the merchant’s stone and is associated with success and prosperity.

Citrine is one of the most popular and affordable gemstones. It is relatively plentiful and available in a wide range of sizes and shapes, including very large sizes. These reasons make it a great gem for that big, bold, statement piece.

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GUIDE TO TIMEPIECES

WATCH DIAGRAM

 

To create a fine Swiss timepiece, a number of components must be designed, created and assembled by a team of highly skilled watchmakers. Each watch model (or reference) will have different look and will possess unique functions so it must be crafted with different components. The watch diagram below outlines the basic elements in fine watches to build a basic understanding of their technical makeup. Understanding the anatomy of luxury watches will help in selecting the style of Swiss watch best fit for you.

APERTURE

A small opening (also called a “window”) in the dial that displays certain information such as the date, day, month or moon-phase.

BEZEL

Usually made of metal, the bezel is a ring around the crystal on the top portion of a watch that holds the glass or crystal in place.

CASE

The container that protects the watch movement. Cases are available in many shapes such as round, square, oval, tonneau and rectangular.

CROWN

A button on the outside of the watch case used to set the time and calendar. On mechanical watches, it is also used to wind the mainspring.

CRYSTAL

Made of glass, plastic or synthetic Sapphire, the crystal is a transparent cover that protects the watch dial and reduces glare.

DIAL

A plate, with a metal base and visible through a crystal, that carries certain indication, such as the hours, minutes and sometimes seconds.

HAND

Indicators that move over the dial to point at the hour, minute or second. Watches generally have three hands to show the hours, minutes and seconds.

JEWEL

Small Sapphires or Rubies, located on the movement, that reduce friction by acting as bearings for gears in a mechanical watch.

LUGS

Sometimes referred to as horns, lugs are projections on the watch case that are used to secure the strap or bracelet to the watch case.

MOVEMENT

Acting like an engine, a movement is the inner mechanism of a watch that keeps time and powers the watch’s functions.

PUSHER

Button(s) located outside of the case that control specific functions of the watch. Pushers are most commonly found on watches with a chronograph.

ROTOR

Attached to the watch movement, the rotor rotates freely to wind the mainspring and store power in automatic timepieces.

STRAP

A strip or band of leather or rubber that holds the watch to the wrist. It must be non-metal to be considered a strap; a metal version is a bracelet.

SUBDIAL

A small dial placed inside the main dial on a watch’s dial that give information not provided by the main watch dial such as a chronograph.

TYPES OF WATCH MOVEMENTS

 

A watch movement (also known as a “calibre”) is the engine of a watch that acts as the powerhouse to make the watch and its functions work. This internal mechanism inside the timepiece moves the hands and powers any complications such as a chronograph, annual calendar or a dual time zone. Driving all of the timekeeping functions, the movement is the essential component in a watch and keeping accurate time; a watch would not function without it.

There are countless different movements that are created by watch manufactures utilizing proprietary innovations, but each of these movements will fall into one of two categories—quartz or mechanical.

QUARTZ MOVEMENT

 

Quartz movements are very accurate and require minimal maintenance aside from battery replacements. They tend to be low cost since they are battery powered and have few moving parts. Quartz watches aren’t as desirable to most watch enthusiasts because they lack the technical craftsmanship and engineering that mechanical timepieces have. Quartz movements in fine Swiss watch brands, such as Patek Philippe, are designed to comply with their strict quality standards.

HOW A QUARTZ MOVEMENT WORKS:

A quartz movement utilizes a battery as its primary power source and is typically the type of movement that you will find in your standard, no frills watch. To create power in quartz watch movements, a battery sends an electrical current through a small quartz crystal, electrifying the crystal to create vibrations. These vibrations keep the movement oscillating and drive the motor to move the watch hands.

MECHANICAL MOVEMENT

 

Mechanical movements are often chosen over quartz movements for luxury watches because of the level of quality and craftsmanship of mechanical movements. Skillfully created by expert watchmakers, these movements contain an intricate series of tiny components working together to power the timepiece. Although the general design of mechanical watches hasn’t changed much in centuries, technology has allowed for more precise engineering and a greater attention-to-detail.

HOW A MECHANICAL MOVEMENT WORKS:

Unlike quartz movements, a mechanical movement uses energy from a wound spring, rather than a battery, to power the watch. This spring stores energy and transfers it through a series of gears and springs, regulating the release of energy to power the watch

DIFFERENCES BETWEEN MECHANICAL MOVEMENTS

 

There are two types of mechanical movements found in luxury timepieces today, manual and automatic, each with unique characteristics. Although mechanical movements are the preferred movement, the type of mechanical movement comes down to personal preference.

MANUAL MOVEMENT

Considered to be the most traditional movement, manual movements are the oldest type of watch movement. Manual-wind watches that we carry are often loved for their beautiful display of the watch movement, which can usually be seen through the case-back. These movements are often referred to as “hand-wound movements” because they have to be manually wound by hand to create energy in the watch’s mainspring

HOW A MANUAL MOVEMENT WORKS:

The wearer must turn the crown multiple times to wind the mainspring and store potential energy. The mainspring will unwind slowly and release energy through a series of gears and springs that regulate the release of energy. This energy is then transferred to turn the watch hands and power the watch’s complications.

WINDING INTERVALS

Winding intervals for manual-wind watches will depend on the power reserve capacity of the movement, which could be 24 hours to five days or more. Some watches will require daily winding while others like the Panerai Luminor 1950 GMT, which has an eight day power reserve, only needs to be wound approximately every eight days. Many manual wind watch owners are simply in the habit of winding their watch before they put it on.

AUTOMATIC MOVEMENT

Considered to be the most traditional movement, manual movements are the oldest type of watch movement. Manual-wind watches that we carry are often loved for their beautiful display of the watch movement, which can usually be seen through the case-back. These movements are often referred to as “hand-wound movements” because they have to be manually wound by hand to create energy in the watch’s mainspring.

HOW AN AUTOMATIC MOVEMENT WORKS:

An automatic movement works largely the same way that manual movements do, with the addition of a metal weight called a rotor. The rotor is connected to the movement and it can rotate freely. With each movement of the wrist, the rotor spins, transferring energy and automatically winding the mainspring.

WINDING INTERVALS

Watches featuring an automatic movement will still require winding, but dramatically less than a manual watch. If the watch is worn every day, it will maintain timekeeping functions without winding; but if the watch hasn’t been worn for an extended period of time, it will need a quick wind to garner initial power. A great alternative to hand winding automatic watches is to use a watch winder, which will keep the watch fully wound when it’s not being worn.

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GUIDE TO DIAMOND SHAPES

When thinking of diamonds, many will immediately think of the classic round diamond shape. It’s no doubt that the round brilliant cut is the most popular shape but if you’re looking for something different, there are plenty of other shapes available. A diamond’s shape refers to its physical form and each diamond shape is very different, possessing unique characteristics. Even though shape is not a part of the 4 C’s of Diamonds, this element will have an impact on the appearance of your diamond. Since each diamond shape is cut to different specifications, they reflect light differently, giving each shape a unique fire and brilliance.

 

POPULAR DIAMOND SHAPES

 

Evaluating a Diamond’s Quality When selecting the perfect diamond, there are four different components to consider. Cut, colour, carat and clarity; otherwise known as the Four C’s of Diamond Quality. The interaction of these characteristics creates the end result of beauty and value. Even changing just one of these four components can dramatically affect the diamonds visual appearance and price. Each of the 4 C’s has its own level of importance to the wearer and owner of the diamond. To some size is most important, where to others it might be clarity. At Forever Brands, we place a strong emphasis on the importance of cut on a diamond because of its direct impact on how a diamond sparkles. To learn more about the additional characteristics continue your journey below:

The round brilliant cut diamond is the most popular shape of diamond. For hundreds of years, diamond cutters have been working with this cut to maximize its brilliance and fire. While this cut offers great flexibility within the four C’s, you will want to select higher quality grades to bring out the most brilliance within a round diamond.

The round brilliant cut diamond is the most popular shape of diamond. For hundreds of years, diamond cutters have been working with this cut to maximize its brilliance and fire. While this cut offers great flexibility within the four C’s, you will want to select higher quality grades to bring out the most brilliance within a round diamond.

Sometimes called a pillow-cut diamond, the cushion cut is a timeless cut that has earned its name for its pillow shape. Cushion cut diamonds tend to have impeccable brilliance and clarity in their appearance which can be attributed to their rounded corners and larger facets. These diamonds are available in square and rectangular shapes.

A marquise cut diamond is a perfect shape for maximizing carat weight by emphasizing the size of the diamond. Its unique shape creates the effect of longer, more slender hands and fingers. The outline of a diamond is determined by its length to width ratio, which also provides an image of the shape and look of the diamond.

The round brilliant cut diamond is the most popular shape of diamond. For hundreds of years, diamond cutters have been working with this cut to maximize its brilliance and fire. While this cut offers great flexibility within the four C’s, you will want to select higher quality grades to bring out the most brilliance within a round diamond.

Perfect for those looking for a unique style, radiant cut diamonds feature uniquely trimmed corners which combines the lines of an emerald cut with the brilliance of a round diamond. The sparkle of this diamond cut looks beautiful when combined with a variety of other diamond cuts.

Combining round and marquise cuts, the teardrop style of pear shaped diamonds is exceptional. The slender pear shape will give fingers and hands a slimmer appearance while creating a soft and delicate look. Pear shaped diamonds are cut to produce maximum brilliance, so it’s important to look for excellent symmetry.

Oval cut diamonds have a classic appearance with a modern twist! It is a popular cut in all types of jewelry, especially in engagement rings, making it easy to match with other jewelry. It has an incredible brilliance, similar to the round brilliant cut, but also has the advantage of accentuating long, slender finders.

Asscher cut diamonds are often mistaken for an emerald cut because of its similar cut style; however an asscher is square rather than rectangular. Created in the early 1920s, the asscher cut has recently resurged in popularity, especially amongst celebrities.